Layer 8 / Services / Service 01
Enterprise-grade brand monitoring, social listening, competitive benchmarking, and executive intelligence, built from scratch, around your market, and owned entirely by you. Not a dashboard you rent. A capability you keep.
Total reach
0
▲ 5.23% vs prev
Sentiment
0%
▲ positive trend
Mentions, last 14 days
Share of voice
The problem
Most UAE organisations make major brand, campaign, and reputation decisions on instinct, because their intelligence is scattered, outsourced, or simply doesn't exist. The data is out there. They just can't see it. We fix that.
Outsourced monitoring. Paying agencies monthly for reports you don't own and can't interrogate.
Scattered reporting. Social, PR, and campaign data living in five disconnected tools.
No competitive view. No idea what share of the conversation you actually own.
Reputation risk, unseen. Crises building in plain sight with no early-warning system.
Data dumps, not decisions. Hundreds of metrics, zero leadership-ready insight.
What's included
Real-time monitoring across every social platform, news, blogs, forums, and review sites, in Arabic and English.
Continuous tracking of brand mentions, sentiment, and reputation health across the entire digital landscape.
Share-of-voice, sentiment, and engagement measured against your competitors, so you know exactly where you stand.
Live performance tracking that connects spend to reach, engagement, and sentiment, across every channel and campaign.
Leadership-ready intelligence, the insight, the implication, the recommendation. Never a raw data dump.
Early-warning alerts that surface reputation threats while they're still manageable, not after they've gone viral.
Inside the intelligence
Not raw data, answers. Every Layer 8 dashboard is built around the decision it informs, for the stakeholder who has to make it. Here's a sample of what your team would actually work with.
Total mentions
1.03M
▲ 4.2% this week
Estimated reach
573M
▲ 5.2% MoM
Languages · AR / EN
58% / 42%
11 active sources
Loving the new experience, best day out we’ve had all year.
Staff were incredibly helpful and the whole place felt premium.
Announces new regional partnership ahead of summer season.
Disappointed with the wait time at the entrance today.
Net sentiment score
+63
▲ 8 pts vs last month
Positive mentions
37,748
▲ 3.5%
Negative mentions
13,155
▼ down, improving
Market rank
#1
▲ up from #2 in Q1
Sentiment lead
+12 pts
vs nearest rival
Engagement rate
8.9%
category avg 5.1%
| Brand | SOV | Sentiment |
|---|---|---|
| Your brand | 31.2% | +63 |
| Competitor A | 24.8% | +51 |
| Competitor B | 18.1% | +38 |
| Competitor C | 14.3% | +12 |
Total reach
9.4M
▲ 12% vs target
Click-through rate
4.4%
▲ 1.1 pts
Cost per lead
AED 12.40
▼ 18% cheaper
Return on ad spend
6.2×
▲ above 4× goal
Total reach
573M
▲ 5.2% MoM
Engagement rate
8.9%
▲ 1.2 pts
Net sentiment
+63
▲ 8 pts
Share of voice
31.2%
▲ rank #1
Brand sentiment up 8 points following the summer launch campaign, strongest quarter on record.
Overtook Competitor A on share of voice in Q2, taking the #1 position in the category.
Negative mentions down 22% after the guest-experience and wait-time improvements rolled out.
Campaign ROAS exceeded target by 55%, recommend reallocating Q3 budget toward top-performing channels.
Negative mention surge, 312% above baseline, driven by a single viral post on X about wait times.
4 min agoSentiment dip detected on a regional news article, spreading to 3 secondary outlets.
37 min agoUnusual review volume on Google for one location, within tolerance, flagged for watch.
1 hr agoSample dashboards, illustrative of Layer 8 reporting. Live deployments are configured to your brand, competitors, and KPIs.
How we deliver it
We map your full intelligence need across brand, PR, social, and campaigns, and identify every gap.
We build and customise the platform end-to-end, integrating every account, channel, and data source into one system.
Tailored dashboards for every stakeholder, from C-suite to brand teams, each seeing exactly what they need.
Ongoing intelligence reports and research studies that turn the data into decisions leadership can act on.
Platforms & tools
We are platform-agnostic and certified across the enterprise intelligence stack. We select and configure the right tool for your portfolio, then operate it at a level most teams never reach.
Proven at scale
This isn't theory. Our founder has built media intelligence systems from scratch inside some of the most demanding organisations in the country.
Miral Group · Yas Island
573M
Total reach tracked through a Sprinklr intelligence system built from the ground up, now the single source of truth across the group's full portfolio of destinations.
Dubai Investments PJSC
45+
Social accounts unified into one analytics platform across 40+ subsidiaries, replacing intuition-led decisions with evidence, used by multiple CEOs.
Emirates Post Group
1M+
Mentions analysed through a unified intelligence and social-care system, surfacing and resolving major brand issues within months of go-live.
What you get
Configured intelligence platform integrated across all your channels
Custom dashboards tailored per stakeholder group
Monthly executive intelligence report, insight, not data
Competitive benchmarking against named rivals
Share-of-voice & sentiment tracking over time
Crisis & reputation alert system with escalation rules
Deep-dive research studies on demand
Team training & handover, so the capability stays yours
Start with a free intelligence audit, we'll show you exactly where your brand stands today, and what you're not seeing.
Request your audit →or reach directly
info@layer8.aeBlogs
Practical thinking on media intelligence and the wider UAE market, written by our founder, Khaled Bakkora.
Media intelligence turns the noise of social, news, and reviews into decisions leadership can act on.
Read article → Media Intelligence · 5 min readThey sound the same but solve different problems. Here is how they differ, and why you need both.
Read article → Media Intelligence · 6 min readA practical framework for building an internally owned intelligence capability instead of relying on agencies.
Read article →