Layer 8 / Services / Service 04
Data-driven social that earns attention and builds community, content, conversation, and paid, all built on what your audience actually responds to. In Arabic and English, wired to real business goals.
The problem
Most brands post constantly and grow slowly, because there's no strategy underneath, no read on what actually resonates, and no link between the content and the business. Volume isn't the goal. Resonance is. We build social that people stop for, share, and remember.
Posting without strategy. A busy calendar with no clear goal beyond "stay active".
Guessing what works. No data on what your audience actually engages with, just opinions.
Inconsistent voice. Every post feels like a different brand wrote it.
Wasted ad spend. Boosting posts with no targeting logic and no measurable return.
English-only. Speaking to half the UAE audience and ignoring the Arabic-first half.
What's included
Channel strategy, audience definition, and a content framework built on listening data, not assumptions.
Scroll-stopping visuals, video, and copy, produced to brand standard, in Arabic and English.
Real-time engagement, social care, and conversation management that turns followers into advocates.
Targeted campaigns across Meta, TikTok, and LinkedIn, built for reach, leads, and measurable return.
The right creators for your brand, sourced, briefed, and managed, with performance tracked end to end.
Performance tracking that connects content to outcomes, and feeds every learning back into the next post.
How we deliver it
We read your audience and category first, what resonates, what's missing, where the white space is.
A channel strategy and content framework tied to clear goals, awareness, community, or leads.
Produce and publish bilingual content built to stop the scroll and earn real engagement.
Measure, amplify the winners with paid, and feed every insight back into the strategy.
Platforms & tools
Strategy, publishing, listening, and paid, managed through the enterprise tools that keep it all measurable and on-brand.
Proven at scale
Our founder has built and run social for national brands and group portfolios, content strategies that grew audiences and campaigns that fed sales pipelines directly.
Mirdif Hills · Dubai
50%+
Lead growth from social-led campaigns wired straight into the sales CRM, reaching millions across Meta platforms throughout the UAE.
Emirates Post Group
AR·EN
A full bilingual content and creative strategy that rebuilt the national operator's social presence and grew followers across every channel.
Dubai Investments PJSC
45+
Social accounts managed and benchmarked across the group and its subsidiaries, unified strategy, consistent voice, measurable growth.
What you get
Social strategy & content framework tied to goals
Monthly content calendar planned and scheduled
Bilingual content production, visuals, video, copy
Community management and social care
Paid social campaigns set up and optimised
Influencer sourcing and campaign management
Monthly performance report with clear insight
Platform setup & optimisation across channels
Share your social handles, we'll run a free audit and show you exactly what's working, what's not, and where the biggest growth is hiding.
Request your social audit →or reach directly
info@layer8.aeBlogs
Practical thinking on social media and the wider UAE market, written by our founder, Khaled Bakkora.
English-only social reaches half your audience. Here is how to work in both Arabic and English.
Read article → Social Media · 6 min readLikes do not pay the bills. Here is how to measure ROI in terms leadership cares about.
Read article → Social Media · 6 min readIt works in the UAE when done right. A guide to creators, deals, and measuring impact.
Read article →
rate
▲ 1.2 pts above category benchmark
2.4M
Reach
+1,204
New followers
132
Posts / mo