Dubai, UAE · Digital Marketing Agency

AI runs seven layers.
We are the eighth.

Media intelligence. Web development. SEO. Social media. AI content. Photography. Take one service or the full stack, every layer run with judgment, not just automation.

See our work Start a project
Scroll

What we build

Services

01

Media Intelligence

Enterprise-grade brand monitoring, social listening, competitive benchmarking, and executive intelligence reporting. Built from scratch. Owned entirely by you.

Sprinklr · Brandwatch · Emplifi · Carma · Custom dashboards

Explore service →
02

Web Development

Digital presence architected from Layer 1 up. Performance-first, SEO-structured from day one, and built to convert, not just to exist.

Custom builds · Webflow · WordPress · Headless CMS · UX/UI

Explore service →
03

SEO & Performance

Search visibility built into your infrastructure, not retrofitted later. Technical SEO, content architecture, and performance analytics that compound.

Technical SEO · Content strategy · Core Web Vitals · GA4 · GSC

Explore service →
04

Social Media

Data-driven content strategy, publishing systems, community management, and paid social, built on what your audience actually responds to, not guesswork.

Instagram · LinkedIn · TikTok · X · Meta Ads · Bilingual AR/EN

Explore service →
05

AI Content & Automation

Scalable content systems powered by AI, without losing brand voice. From automated reporting pipelines to AI-generated campaigns reviewed by humans who know what good looks like.

GPT-4 · Claude · Midjourney · n8n · Custom AI pipelines

Explore service →
06

Photography & Video

Visual intelligence, commercial photography, brand films, and content production that performs across digital channels. Art direction from a photographer who understands light and data equally.

Commercial · Events · Architecture · Aerial · 360° · Reels

Explore service →

How we work

The Layer 8 Method.

01

Listen

We read the signal before we touch anything. A full intelligence audit, where you stand, what your market says, and where the real opportunity sits.

Audit · Data · Listening
02

Architect

We design the system from the ground up. Bespoke infrastructure built around your specific market, never a recycled template.

Strategy · Systems · UX
03

Build

Web, content, campaigns, and creative, engineered to perform across every channel, in Arabic and English, at production quality.

Web · Content · Creative
04

Amplify

We measure everything, optimise continuously, and scale what works. The intelligence loop closes, and never stops running.

Measure · Optimise · Scale

The experience behind Layer 8

15 years. The UAE's
benchmark brands.

Before Layer 8, our founder built and led digital, intelligence, and media systems inside some of the most demanding organisations in the UAE. That track record is the foundation everything we do is built on.

Miral
Group
Yas Island · Abu Dhabi Media Intelligence · Metaverse · SEO
Emirates
Post Group
UAE National Operator Director of Digital Marketing
Dubai
Investments
PJSC · 40+ Subsidiaries Group Digital & Intelligence
HDTC Training Centre · Dubai Social & Web · GCC Government
Sokoon
Media
Agency · Dubai Social Media Specialist
Perspective Marketing & IT · Dubai Marketing & Client Strategy

Destinations & brands worked on within these groups

The model

The layer it all
rests on.

Every project moves through the same seven steps, from research up to the success it's judged by, and AI can now run all of them. The eighth layer is the one it can't: The Touch, the judgment, taste, and instinct behind how every step is done. That is the layer we are.

The Team

Khaled Bakkora

Khaled Bakkora

Founder & CEO

Salam Beirakdar

Salam Beirakdar

Brand Strategy, Advisor

Nidal Abdo

Nidal Abdo

Creative Direction, Advisor

Galeb Nassri

Galeb Nassri

Web Development, Consultant

Firas Khalifa

Firas Khalifa

AI & Innovation, Advisor

Socrat

Socrat

Moral Officer

Ready to operate
at Layer 8?

Tell us what you are building, or what is broken. We will tell you exactly how to fix it.

Start a conversation  →

or reach directly

info@layer8.ae